Arthur Elgort (American b. 1940)
Arthur Elgort was born on June 8, 1940 in New York City where he lived with his parents and two siblings. He attended Stuyvesant High School. He then went on to study painting at Hunter College. Finding the medium a bit too lonely he decided to try his hand at photography. Soon after he made his transition he made his 1971 debut in British Vogue.
Elgort's relaxed and easy snapshot style was a breath of fresh air in a world where completely curated studio shoots and mannequin like models were the norm. Elgort encouraged his girls to move freely in the frame. The models he chose were lively, wore less make-up, and only enhanced the natural light that he favored. Taking his models outside into the real world, where the looks he was shooting would really be worn and put to the test, became a signature of his personal style.
Elgort quickly became one of the best-known and most emulated photographers. The risks that he took with his models and photos changed the industry and the ideas of what fashion photography was. His style and influence created infinite possibilities of what fashion photography could be.
For over 40 years Elgort's ideas of the modern woman and her take on fashion have appeared regularly on the covers and in the spreads of Vogue. His work with Vogue gained notoriety, which gave him the opportunity to shoot for Vogue’s international counterparts, as well as many other top fashion magazines. His long career has also given him the chance to work on many major ad campaigns with highly coveted high-end fashion houses and luxury brands.